Google AI Overviews are the AI-generated summaries that appear at the top of some Google searches. They answer the question directly, citing specific sources. When they appear, they push all traditional results down the page — meaning fewer people see the regular blue links.
This is a fundamental change in how Google works. For local businesses, it creates both a threat and an opportunity.
The Threat
If an AI Overview answers the searcher’s question completely, they may never scroll down to your website. Click-through rates for traditional results drop significantly when AI Overviews appear.
The Opportunity
If YOUR website is the source Google cites in the AI Overview, you get visibility above every organic result. Being cited in an AI Overview is more valuable than ranking first in traditional results.
How to Get Cited
Google cites sources that have clear, well-structured content answering specific questions. Schema markup, AEO-optimised content, and strong authority signals all contribute. Every website I build is structured to maximise the chance of being cited in AI Overviews.
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Frequently Asked Questions
Do AI Overviews appear for local searches?
Yes. Local queries like “how much does a plumber cost in Marbella” can trigger AI Overviews. The local pack (3-Pack) still appears for “near me” searches, but informational local queries increasingly get AI-generated answers.
Can I opt out of AI Overviews?
You cannot opt out of being cited, but you can optimise to be cited favourably. Not being cited at all is the worst outcome — your competitors get the visibility instead.
Will AI Overviews replace normal search results?
Not entirely. Google still shows traditional results, the Local Pack, and ads. AI Overviews appear for certain query types — mostly informational and comparison queries. Your strategy should cover all result types.
How do I know if my business appears in AI Overviews?
Search for questions your customers might ask — like the cost of your service or how to choose a provider in your area. Check if the AI Overview cites your content. I include this in my free AI visibility report.
Do AI Overviews affect local businesses?
Yes. When someone asks a question like how much does a plumber cost in Marbella, the AI Overview may cite specific businesses. Being cited drives awareness and trust, even if the person clicks through to the regular results below.