Solo consultant. Marbella-based. I do the GBP, the website, and the AI-search layer in one engagement, and you deal with me, not an account team.
I am a solo AI SEO consultant based in Marbella, on the Costa del Sol, Spain. I have spent more than five years doing local SEO for established local businesses, first in the UK and now across southern Spain and further afield. I run Greg Marrs AI SEO, a one-person consultancy that handles Google Business Profile optimisation, purpose-built SEO websites, and the AI-search layer (GEO, AEO, schema) that gets a business cited by ChatGPT, Perplexity, and Google AI.
I do not run an agency. I do not subcontract. The work is done by me, and the account is held by me. That is the entire pitch.
Marbella, on Spain's Costa del Sol. The municipality covers the Old Town (Casco Antiguo), the Golden Mile (Avenida del Mar), San Pedro de Alcantara, and Puerto Banus. The Costa del Sol is a 150-km stretch of Mediterranean coast running from Nerja in the east to Sotogrande in the west, with Marbella and Estepona as the commercial centre of gravity.
My postcodes for billing and contracts are 29602 (Marbella central) and the wider 29600-29604 range. I work with clients across all nine of the key Costa del Sol towns, plus international clients who want a senior operator handling their local presence remotely.
I moved to Marbella in 2022 after running a UK-based local SEO practice for several years. The reason was simple: the Costa del Sol is a market where local SEO actually moves the needle. English-language search volume is high (the expat towns of Fuengirola, Mijas, and San Pedro are full of British, Irish, and Nordic residents), the GBP competition is real but not impenetrable, and the AI-search layer is wide open for businesses willing to do the entity work.
Marbella itself is the heart of the region. The Old Town flower corridor (Calle de las Flores) reopened to full pedestrian use in 2024 after a careful restoration, and Avenida del Mar's Dali sculptures remain a free 24/7 outdoor gallery. The Golden Mile links the Old Town to Puerto Banus in a 5-km strip of hotels, restaurants, and the most expensive real estate in southern Europe. Local SEO competition is the highest in the region, which is exactly why my work here leans on GBP depth (categories, services, posts), schema on every page, and a content strategy that earns both Google 3-Pack rankings and AI recommendations.
I take a small number of clients at any one time. Every engagement starts with a free audit, a short call, and a fixed quote for the work. The work is then delivered in three stages: Google Business Profile, then the website, then the AI-search layer. Reply within 24 hours on every enquiry, and a single email thread carries the whole engagement.
I do not lock clients into open-ended retainers. Every engagement is on a 3-month minimum with a clear deliverable, and you can see what changed at the end of every month.
Because local SEO done well is a craft, not a process. The businesses that need me most (established local restaurants, real-estate agents, dentists, beauty salons, professional services) want a senior operator who knows their market, not an account manager who will hand the work to a junior. Solo lets me keep the quality bar where I want it.
If I took on more clients than I could personally serve, the work would suffer. I would rather turn down work than deliver a worse version of it. The trade-off is a longer waiting list, not a bigger team.
Yes. About a third of my clients are outside Spain: UK, Ireland, the US, and the UAE. The same three-layer engagement (GBP, site, AI-search layer) works anywhere with a competitive local search market. The work is delivered remotely, with a 24-hour reply window in Europe/Madrid time.
If you are a local business outside the Costa del Sol and you want a senior operator to handle your GBP and your AI-search presence, send an email and I will tell you whether I can take you on.
Reply within 24 hours, every time. You deal with me, not an account manager.
Get the free audit. I will read your site, your GBP, and your AI search presence, then send you a short list of the three highest-impact fixes.
Get my free SEO auditGreg Marrs is a solo AI SEO consultant based in Marbella, Costa del Sol, Spain. He runs Greg Marrs AI SEO, a one-person consultancy handling Google Business Profile optimisation, SEO websites, and the AI-search layer (GEO, AEO, schema) for established local businesses.
Marbella, on Spain's Costa del Sol. The practice serves clients across the nine key Costa del Sol towns (Marbella, Estepona, Puerto Banus, San Pedro de Alcantara, Mijas, Fuengirola, Benalmadena, Torremolinos, Malaga) plus international clients in the UK, Ireland, the US, and the UAE.
Yes. About a third of clients are outside Spain. The same three-layer engagement (GBP, site, AI-search layer) works in any competitive local search market, delivered remotely with a 24-hour reply window in Europe/Madrid time.
Every engagement starts with a free audit, a short call, and a fixed quote. The work is delivered in three stages (Google Business Profile, then the website, then the AI-search layer), with a single email thread and a 24-hour reply window.
Because local SEO done well is a craft, not a process. A solo practice keeps the quality bar high, gives clients a senior operator, and removes the agency middleman. The trade-off is a longer waiting list, not a bigger team.