Most business owners think they know their competition. They know who else operates in their area. But they have no idea who their online competition is — and the two are often very different.
The business down the road might not rank on Google at all, while a business 20 kilometres away might dominate your local search results. Understanding who actually competes with you online, and why they outrank you, is the starting point for any effective SEO strategy.
What I Analyse
Google Business Profile. I compare your GBP against your top-ranking competitors — categories, review count, review quality, photos, posts, completeness score. This reveals exactly where you are ahead and where you are behind.
Website structure. How many pages do they have? What topics do they cover? Do they have location pages? Service pages? FAQ content? The businesses that rank highest almost always have more structured, more comprehensive websites.
Schema implementation. Do your competitors have structured data? In most cases on the Costa del Sol, the answer is no — which means implementing it puts you immediately ahead.
Citation presence. Where are your competitors listed? What directories and citations do they have that you do not?
AI visibility. I check whether your competitors are being recommended by ChatGPT, Perplexity, and Google AI Overviews. If they are and you are not, that tells me exactly what signals you need to build.
What You Get
A clear picture of where you stand, what you need to do to overtake your competition, and a prioritised action plan. No jargon, no fluff — just the specific steps that will move you up the rankings.
Ready to Get Found by More Customers?
Fill in your details and Greg will personally review your business and get back to you.
Or contact Greg directly: +34 633 856 321 · WhatsApp · [email protected]
Frequently Asked Questions
How long does a competitor analysis take?
A thorough analysis typically takes 2 to 3 days. It covers GBP comparison, website audit, citation check, and AI visibility review for your top 5 to 10 competitors.
Do I get a report?
Yes. You receive a clear report showing exactly where you stand versus your competition, with specific recommendations prioritised by impact.
Is this included with other services?
Competitor analysis is part of my standard process when building a website or optimising a GBP. I always research the competition before recommending a strategy. It is also available as a standalone service.
How often should competitor analysis be updated?
I recommend a full analysis at the start of any engagement and quarterly updates thereafter. The competitive landscape shifts as businesses optimise and new competitors enter the market.
Can you show me exactly what my competitors are doing?
Yes. I provide a detailed breakdown of their GBP optimisation, website structure, content strategy, review profile, and citation presence. This reveals both their strengths and the gaps you can exploit.