This is one of the most common questions I get. The answer depends on what you currently have.
When to Optimise Your Existing Site
If your website is built on WordPress or another solid platform, has a reasonable number of pages, loads quickly, and works on mobile — it may be worth optimising rather than replacing. I can add schema markup, improve content, add pages, and fix technical issues.
When to Rebuild
If your website has fewer than 10 pages, is built on a page builder that creates bloated code, loads slowly, is not mobile-friendly, or was built by someone who did not consider SEO at all — a rebuild is usually more cost-effective than trying to fix it. A purpose-built site with dedicated pages will outperform an optimised version of a poorly structured site.
The Decision Framework
Ask yourself: does my current website have dedicated pages for each service I offer and each area I serve? Does it have schema markup? Does it load in under 3 seconds? Is it mobile-friendly? If the answer to most of these is no, rebuilding is likely the better investment.
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Frequently Asked Questions
Will I lose my current Google rankings if I rebuild?
With proper planning — matching URL structures, setting up redirects, and maintaining content quality — rankings can be preserved or improved during a rebuild. I handle this as part of the process.
How much does a website rebuild cost?
A purpose-built SEO website typically costs less than you might think — often less than a year of ineffective SEO on a bad website. Contact me for a specific quote based on your business needs.
Can I keep my current domain if I rebuild?
Absolutely. In fact, keeping your existing domain is strongly recommended — it retains whatever authority and history the domain has built. I build the new site and deploy it on your existing domain with proper redirects.
How long does a website rebuild take?
A typical website build takes one to three weeks depending on the number of pages and complexity. During that time, your old site stays live so you do not lose any business.
What platform should my website be on?
I build on WordPress because it gives complete control over SEO, schema, and content structure. Page builders like Wix or Squarespace limit what you can do with structured data and often create bloated code that slows your site down.