Google rewards completeness. Every field you fill in on your Google Business Profile adds another signal that helps Google understand and trust your business. Attributes and products are two sections that most businesses skip entirely — which means filling them in puts you ahead immediately.
Attributes
Attributes are specific features and characteristics of your business. The available attributes depend on your business category. They might include:
Payment methods accepted. Accessibility features. Wi-Fi availability. Outdoor seating. Languages spoken. Appointment required. Women-led business. And many more depending on your industry.
Check every available attribute and mark all that apply. This information helps Google match your business to specific user searches — for example, someone searching for “wheelchair accessible restaurant Marbella” will be matched to restaurants that have marked the accessibility attribute.
Products
The products section lets you showcase what you sell or offer with images, descriptions, and prices. Even service businesses can use this section — list your service packages as “products” with descriptions and pricing.
Products appear prominently on your GBP listing and give potential customers detailed information before they even visit your website. This can drive more qualified enquiries and save you time on calls that are not a good fit.
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Frequently Asked Questions
How do I find what attributes are available for my business?
Attributes are category-specific and appear in the “Info” section of your GBP dashboard. I audit the available attributes for your specific business type as part of the optimisation process.
Can I use the products section if I am a service business?
Yes. List your service packages as products with descriptions, images, and pricing. This gives potential customers clear information about what you offer and at what cost.
What are GBP attributes?
Attributes are specific details about your business — things like wheelchair accessibility, outdoor seating, free WiFi, women-led, or LGBTQ+ friendly. Google uses these to match your business with filtered searches.
Should I add products to my GBP even if I am a service business?
Yes. The Products section can showcase services with descriptions and pricing. This gives Google more content to work with and gives potential customers a clearer picture of what you offer.
How often should I update my GBP attributes?
Review them quarterly. Google regularly adds new attribute options, and your business may change over time. Keeping attributes current ensures you appear in filtered searches and provide accurate information.