This guide covers everything specific to setting up and optimising a Google Business Profile for construction companies. For general GBP optimisation principles, see the main GBP optimisation page. For SEO beyond GBP, see SEO for Construction Companies.
The Right Categories
Primary: Construction Company or General Contractor. Secondary: Home Builder, Remodeler, Swimming Pool Contractor — depending on your specialisations. See the full categories guide for more detail on how categories work.
Services to List
Your services section should include: new build construction, renovations, extensions, pool construction, kitchen remodelling, bathroom remodelling, roofing, structural work — with descriptions and project examples.
Photos
For construction companies, the most impactful photos are: project portfolio photos showing before, during, and after stages. Geotagged to project locations. Include a mix of project types — renovations, new builds, extensions, pools.
Review Strategy
Reviews from clients mentioning specific project types and locations are extremely valuable. A review saying “built our dream villa in Estepona” helps rank for multiple search terms simultaneously. See the full review strategy guide.
Posting Strategy
Post project progress updates, completed project showcases, before-and-after transformations, and team at work photos. Construction content performs well because people love seeing builds progress. See the posting strategy guide for general posting advice.
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Frequently Asked Questions
What is the best primary GBP category for construction companies?
The most effective primary category for construction companies is typically “Construction Company.” The right choice depends on your specific focus — contact me for a personalised recommendation based on your business and competition.
How many photos should a construction companies GBP have?
Aim for at least 20-30 photos across all categories. Add new photos regularly — at least monthly. For construction companies, quality visual content is especially important for attracting customers.
How often should construction companies post on their Google Business Profile?
At least once per week. Regular posts signal to Google that your business is active and engaged. For construction companies, I recommend a mix of offers, updates, tips, and behind-the-scenes content. Each post should include relevant keywords naturally.
Can GBP optimisation help construction companies get into the Google 3-Pack?
Absolutely. The Google 3-Pack is the most visible position in local search and gets the majority of clicks. A fully optimised GBP with the right categories, complete services, regular posts, strong reviews, and geotagged photos gives construction companies the best chance of appearing in those top three positions.
Do construction companies need reviews to rank on Google Maps?
Reviews are one of the strongest ranking signals for the Google 3-Pack. Both the number of reviews and the average rating matter. For construction companies, I implement a review strategy that encourages satisfied customers to leave feedback, which builds trust with both Google and potential customers.