This guide covers everything specific to setting up and optimising a Google Business Profile for real estate agents. For general GBP optimisation principles, see the main GBP optimisation page. For SEO beyond GBP, see SEO for Real Estate Agents.
The Right Categories
Primary: Real Estate Agent or Real Estate Agency. Secondary: Property Management Company, Real Estate Consultant, Letting Agent — depending on your services. See the full categories guide for more detail on how categories work.
Services to List
Your services section should include: property sales, property rentals, property management, investment advisory, buyer representation, seller representation, relocation services — with area-specific descriptions.
Photos
For real estate agents, the most impactful photos are: professional photos of featured properties, your office, your team, area lifestyle shots. Property photos should be high-quality and geotagged to the property location.
Review Strategy
Buyer and seller reviews that mention specific areas — “helped us find our dream apartment in Nueva Andalucía” — strengthen your ranking for location-specific property searches. See the full review strategy guide.
Posting Strategy
Share new listings, sold properties, market updates, area guides, and client success stories. Real estate GBP posts with property photos generate high engagement. See the posting strategy guide for general posting advice.
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Frequently Asked Questions
What is the best primary GBP category for real estate agents?
The most effective primary category for real estate agents is typically “Real Estate Agent.” The right choice depends on your specific focus — contact me for a personalised recommendation based on your business and competition.
How many photos should a real estate agents GBP have?
Aim for at least 20-30 photos across all categories. Add new photos regularly — at least monthly. For real estate agents, quality visual content is especially important for attracting customers.
How often should real estate agents post on their Google Business Profile?
At least once per week. Regular posts signal to Google that your business is active and engaged. For real estate agents, I recommend a mix of offers, updates, tips, and behind-the-scenes content. Each post should include relevant keywords naturally.
Can GBP optimisation help real estate agents get into the Google 3-Pack?
Absolutely. The Google 3-Pack is the most visible position in local search and gets the majority of clicks. A fully optimised GBP with the right categories, complete services, regular posts, strong reviews, and geotagged photos gives real estate agents the best chance of appearing in those top three positions.
Do real estate agents need reviews to rank on Google Maps?
Reviews are one of the strongest ranking signals for the Google 3-Pack. Both the number of reviews and the average rating matter. For real estate agents, I implement a review strategy that encourages satisfied customers to leave feedback, which builds trust with both Google and potential customers.