GEO stands for Generative Engine Optimisation. It is the practice of making your business visible and recommended by AI-powered search tools — ChatGPT, Google Gemini, Perplexity, Claude, and similar platforms.
How GEO Differs From Traditional SEO
Traditional SEO gets your website ranked in a list of search results. GEO gets your business cited and recommended in AI-generated answers. Both are important. They are complementary, not competing.
What GEO Involves
Shadow query research — discovering what AI models search for. Entity optimisation — making your business clearly identifiable across the web. Structured data — helping AI systems parse your content. Content authority — comprehensive, trustworthy pages that AI is confident citing. Citation building — presence on platforms AI learns from.
For the full service, see GEO services.
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Frequently Asked Questions
Is GEO only for big companies?
No. Local businesses benefit enormously from GEO because AI systems are increasingly used to find local services. The playing field is still relatively level — most local businesses have not optimised for AI yet.
How is GEO different from traditional SEO?
Traditional SEO optimises for Google search rankings. GEO specifically targets how generative AI systems like ChatGPT, Perplexity, and Google AI Overviews find, process, and cite your content. It involves structured data, entity optimisation, and content formatted for AI extraction.
Do I need GEO if I already do regular SEO?
GEO builds on top of traditional SEO. If your regular SEO foundation is solid, adding GEO principles makes your content visible to AI systems as well. Think of it as extending your reach to a new channel.
What percentage of searches use AI now?
The proportion is growing rapidly. Google AI Overviews appear on an increasing number of searches, and millions of people use ChatGPT and Perplexity daily for local recommendations. Businesses that optimise now gain a significant first-mover advantage.
Can GEO help businesses in non-English speaking areas?
Yes. AI systems operate in multiple languages. For businesses on the Costa del Sol serving both English and Spanish-speaking customers, GEO strategies can be applied in both languages.