You have a website. It looks decent. But the phone is not ringing and the contact form is empty. Here are the ten most common reasons — and what to do about each one.
1. Not Enough Pages
Five pages cannot compete with a competitor who has fifty. Every search intent needs its own page. Purpose-built websites solve this.
2. No Clear Call to Action
Every page should make it obvious what the visitor should do next — call, fill in a form, or send a WhatsApp message. If they have to hunt for your phone number, they will leave.
3. No Schema Markup
Without structured data, Google does not fully understand your pages and cannot show rich results.
4. No Local Pages
If you serve multiple areas but only have one generic website, you are invisible for location-specific searches.
5. Slow Loading Speed
If your page takes more than 3 seconds to load, visitors leave. Bloated page builders and unoptimised images are the usual culprits.
6. Not Mobile Friendly
Over 60% of local searches happen on mobile. If your site does not work well on a phone, you are losing more than half your potential visitors.
7. No GBP Link
Your website and Google Business Profile should be connected. The website URL in your GBP should point to your site, and your site should reference your GBP.
8. No Reviews Visible
Visitors want social proof. If your site does not reference your Google reviews, you are missing a conversion opportunity.
9. Weak Content
Generic filler text does not convince anyone. Content should address specific customer needs and demonstrate expertise.
10. No Form or Easy Contact Method
A contact page buried in the navigation is not enough. Every page should have an easy way to get in touch.
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Or contact Greg directly: +34 633 856 321 · WhatsApp · [email protected]
Frequently Asked Questions
Should I fix my existing website or build a new one?
It depends on the severity of the issues. See this guide for help deciding.
How do I know if my website is the problem or my SEO?
If your website gets traffic but no calls or enquiries, the website is the problem — poor design, no clear calls to action, or slow loading. If you get no traffic at all, the SEO is the problem. I assess both during a free consultation.
What is the most common website mistake for local businesses?
Not having enough pages. A five-page brochure website gives Google almost nothing to work with. You need dedicated pages for each service and location you serve, with proper headings, content, and schema markup.
Can you fix my existing website or do I need a new one?
It depends on what you have. If your website is on WordPress or a solid platform, I can often improve it significantly. If it is built on a page builder with bloated code or has fundamental structural problems, a rebuild is usually more effective.
How fast should my website load?
Under 3 seconds on mobile. Google considers page speed a ranking factor, and slow websites lose visitors before they even see your content. I build websites optimised for speed from day one.