AEO stands for Answer Engine Optimisation. It focuses specifically on Google’s AI-powered features — AI Overviews, featured snippets, People Also Ask boxes, and voice search results.
How AEO Differs From GEO
GEO covers third-party AI platforms like ChatGPT and Perplexity. AEO covers Google’s own AI features. The techniques overlap significantly — structured content, schema markup, clear answers — but AEO has some Google-specific considerations like featured snippet formatting and PAA targeting.
For the full service, see AEO services.
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Frequently Asked Questions
Are featured snippets still important?
Yes. Featured snippets are being incorporated into AI Overviews, and they remain a high-visibility position for many searches. Optimising for snippets also improves your chance of being cited in AI Overviews.
What is the difference between GEO and AEO?
GEO focuses on being cited by generative AI systems. AEO focuses on being the direct answer to specific questions — in featured snippets, voice search results, and AI answers. They overlap but target slightly different moments in the search journey.
Does AEO help with voice search?
Yes. Voice assistants like Google Assistant and Siri pull answers from featured snippets and structured data. AEO-optimised content is more likely to be read aloud as the answer to voice queries.
What types of content work best for AEO?
Clear, direct answers to specific questions. FAQ sections, how-to guides, comparison tables, and concise definitions all perform well. The key is matching exactly what the question asks in a format that is easy for AI to extract.
Is AEO only for informational queries?
Mostly, but not exclusively. Transactional queries like how much does a plumber cost or where to find the best restaurant nearby also trigger answer-style results. These are high-value because the person is close to making a decision.