Local SEO is the process of making your business visible when people in your area search for the services you offer. It covers your Google Business Profile, your website, your online reviews, your directory listings, and increasingly, how AI systems like ChatGPT and Google AI recommend your business.
Why It Matters
When someone searches “plumber near me” or “best restaurant in Estepona,” Google shows local results — a map with three businesses (the 3-Pack) followed by organic website results. If your business is not in those results, you are losing customers to competitors who are.
The Components of Local SEO
Google Business Profile. The most important factor. Learn more →
Website. Dedicated pages targeting your services and locations. Learn more →
Reviews. Social proof and a ranking signal. Learn more →
Citations. Consistent business data across the web. Learn more →
Schema markup. Structured data that search engines and AI understand. Learn more →
AI optimisation. Being recommended by ChatGPT and Google AI. Learn more →
Ready to Get Found by More Customers?
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Frequently Asked Questions
Is local SEO different from regular SEO?
Yes. Regular SEO targets national or global searches. Local SEO specifically targets people searching in a geographic area — “near me” searches, city-specific queries, and Google Maps results.
How much does local SEO cost?
See the pricing guide for transparent information about costs.
Can I do local SEO myself?
You can handle the basics — completing your GBP, asking for reviews, maintaining consistent business information. But strategic optimisation, website building, schema implementation, and AI visibility require specialist knowledge and tools.
My business is only on Google Maps — is that enough?
Google Maps is a great start, but it is only one part of local SEO. You also need a website with location-specific content, proper citations across directories, schema markup, and a review strategy. All of these work together.
How long until local SEO starts working?
GBP changes can show results within days. Website ranking improvements typically take 2 to 6 months. The compound effect means results accelerate over time as your authority builds.