Answers to the most common questions I receive from local business owners. If your question is not here, get in touch and I will answer it directly.
Frequently Asked Questions
What is AI SEO?
AI SEO is the practice of optimising your business to be found on Google AND recommended by AI systems like ChatGPT, Google AI Overviews, and Perplexity. It combines traditional local SEO with generative engine optimisation (GEO) and answer engine optimisation (AEO). Learn more →
What is a Google Business Profile and why does it matter?
Your Google Business Profile is your free business listing on Google. It appears in Google Maps and the local search results (the 3-Pack). It is the most important factor for local search ranking. Learn more →
How long does SEO take to show results?
Google Business Profile improvements can show results within days to weeks. Website ranking typically takes 2 to 6 months. AI recommendation visibility builds over 2 to 4 months. The exact timeline depends on your competition and starting point.
How much does it cost?
Pricing depends on your specific situation. I offer a free consultation where I assess your needs and provide transparent pricing. See the pricing guide for general market rates.
Do I need a new website?
Not always. If your existing website has good structure and enough pages, it may be worth optimising. If it is a thin brochure site, a purpose-built replacement will deliver better results. Read the decision guide →
What is a shadow query?
Shadow queries are the hidden search terms AI models use when researching your business behind the scenes. When ChatGPT answers “best plumber in Marbella,” it fires its own background searches — those are shadow queries. Learn more →
What is GEO?
GEO stands for Generative Engine Optimisation. It is the practice of optimising your business to be recommended by AI platforms like ChatGPT, Perplexity, and Google Gemini. Learn more →
What is AEO?
AEO stands for Answer Engine Optimisation. It focuses on appearing in Google AI Overviews, featured snippets, People Also Ask, and voice search. Learn more →
Do you work outside Marbella?
Yes. I serve the entire Costa del Sol — from Nerja to Sotogrande. I am also expanding to serve businesses in the UK and USA through location-specific websites.
Can I see examples of your work?
Yes. Visit the case studies page or contact me to discuss results relevant to your industry.